Conference Programme
Our WEO Tenerife conference programme covered key industry topics, with a strong focus on HPAI vaccination, surveillance, and its impact on the global egg industry.
Find out more about each of our speakersSunday 30 March
13:30 Badge collection opens
17:00 Chairman’s Reception – El Mirador Garden, Ritz Carlton
Located on a clifftop at the edge of the Ritz-Carlton resort, El Mirador Garden boasts breathtaking views of the Atlantic Ocean and offers a spectacular backdrop for relaxing with friends and colleagues over drinks and canapes. The perfect opportunity to catch up before the conference begins.
Dress code: Smart casual.
This reception is kindly sponsored by
19:00 Free evening
Monday 31 March
08:00 Badge collection opens – Outside Ballroom, Ritz Carlton
09:00 Official conference opening – Ballroom, Ritz Carlton
09:15 Conference Session | Geopolitics & Global Trends
The Five “Disruption-Proof” Global Trends Disrupting Our Future
Afshin Molavi, Senior Fellow, Foreign Policy Institute, Johns Hopkins University SAIS, United States
10:15 Coffee – Outside-Rear Ballroom & Terrace
11:00 Conference Session | Egg Business Insights
Global Egg Market Outlook 2025
Nan-Dirk Mulder, Senior Global Specialist Animal Protein, Rabobank, Netherlands
YEL Panel: A View to the Future
Mauricio Marchase, CEO, Ovosur, Peru
Maxim Bozhko, CEO & Co-Owner, MC Shanyrak, Kazakhstan
Sharad M Satish, MD, Ovobel Foods and Managing Partner, Ashraya Farm, India
This session is kindly sponsored by
12:00 Lunch – La Veranda, Ritz-Carlton
14:00 Conference Session | Environmental Eggs
How Can the Benefits & Risks of Animal Source Food Production be Balanced for Human & Planetary Health?
Prof. Michael Lee, Deputy Vice Chancellor, Harper Adams University, UK
14:45 Coffee – Outside-Rear Ballroom & Terrace
15:30 Conference Session | Responding to Market Demands
European Market Perspectives
Peter van Horne, WEO Economic Analyst, Netherlands
Dietmar Tepe, Managing Director, KAT, Germany
Navigating Consumer Perceptions of Egg Farming
Margaret Hudson, President & CEO, Burnbrae Farms, Canada
Sue Hudson, Senior Director, Communications & Digital Marketing, Burnbrae Farms, Canada
17:00 Drinks Reception – Persian Garden, Ritz Carlton
After the first day of conference sessions, catch up with your peers at this outdoor drinks reception. The Persian Garden is a tropical paradise nestled within the resort’s terracotta walls. It features magnificent views and is filled by native plants and winding paths, exuding tranquillity.
18:30 Free evening
Tuesday 1 April
08:30 Badge collection opens – Outside Ballroom, Ritz Carlton
09:00 Conference Session | Avian Influenza Part 1 – Ballroom, Ritz Carlton
AI Global Overview
Ben Dellaert, Chair, WEO AI Global Expert Group, Netherlands
HPAI Vaccination & Surveillance: Principles, Benchmarks, and Strategic Approaches
Prof. Ian Brown, Group Leader, Avian Virology, The Pirbright Institute, UK
French Situation on HPAI
Olivier Espeisse, Chairman,
This session is kindly sponsored by
10:15 Coffee – Outside-Rear Ballroom & Terrace
This coffee break is kindly sponsored by 
11:00 Conference Session | Avian Influenza Part 2
The Journey to Vaccination: Global Insights
José Manuel Segovia, CEO, Granjazul, Guatemala
Chad Gregory, President & CEO, United Egg Producers, United States
Engaging with media during a crisis
Emily Metz, President & CEO, American Egg Board, United States
12:30 Lunch – La Veranda, Ritz-Carlton
14:00 Conference Session | Vision 365: Innovative Thinking
Cultivating Positivity Towards Eggs: A Fresh Take on Community & Media Engagement
Rowan McMonnies, Managing Director, Australian Eggs, Australia
Cracking the Code: Empowering the Egg Industry with Artificial Intelligence
Jesse Hirsh, Futurist, Speaker, Consultant & Farmer, Canada
15:30 Conference sessions end
17:30 Closing Drinks & Dinner – Lagoon Pool, Ritz Carlton
Surrounded by sweeping views of the sea, the hotel’s main pool provides a magical backdrop for our conference closing event. Reflect on the last couple of days over dinner and drinks with fellow delegates and companions.
Dress code: Smart casual.
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